Groowble

Privacy Policy

Last updated: August 2026

1. Who we are

Groowble is a family organization app (chores, points and rewards) published by PIXELKODEKRAFTER OÜ, a private limited company registered in Estonia under number 16990789, with its registered office at Sepapaja tn 6, Lasnamäe linnaosa, Tallinn, Harju maakond, 15551, Estonia.

PIXELKODEKRAFTER OÜ is the data controller within the meaning of the General Data Protection Regulation (GDPR – EU 2016/679). For any question about your data: contact@groowble.com.

2. Data we collect

Parent account: name, email address, password (stored encrypted), language and time zone.

Family profiles, including children: first name, age, an avatar chosen from a predefined gallery, points and in-app activity (completed chores, earned rewards, contributions to the family pot).

Subscription: purchase history and subscription status, processed by the Apple App Store or Google Play.

Technical and usage data: user ID and device identifier (app installation ID), product interactions (screens viewed, features used) for statistical purposes, as well as crash reports and performance data for diagnostic purposes.

Advertising and campaign measurement: with your explicit consent (the iOS “Allow app to track your activity” prompt), the device advertising identifier is used to measure the effectiveness of our acquisition campaigns (Google Ads). If you decline, no tracking takes place and the app works exactly the same.

3. What we never collect

  • No ads inside the app, no sale of data to third parties.
  • No location data.
  • No access to your contacts or photos.
  • No advertising tracking without your explicit consent (iOS “Allow tracking” prompt).
  • No data that could identify a child (name, email, personal identifier) is ever sent to our analytics tools.

4. Children’s data

Groowble is designed to be managed by parents. Child profiles are created and administered exclusively by the parent who owns the account: the parent provides and controls the child’s data (first name, age, avatar). This design embodies the parental consent required by Article 8 of the GDPR.

Data concerning children is limited to what is strictly necessary for the app to work: first name, age, avatar and in-app activity (points, chores, rewards). A parent can at any time, from within the app, edit or delete a child profile and disconnect the devices associated with it.

5. Why we use this data

  • Providing the service: family management and real-time synchronization across devices (performance of the contract).
  • Managing your subscription and providing support (performance of the contract).
  • Measuring usage and improving the app, diagnosing crashes (legitimate interest).
  • Sending you transactional emails — account confirmation, password reset (performance of the contract).

We make no automated decisions producing legal effects concerning you.

6. Service providers

We rely on the following processors, which handle data only on our behalf and under our instructions:

  • Scaleway SAS (Paris, France) — server and data hosting, within the European Union.
  • Google Firebase Analytics — usage statistics, with no child-identifying data.
  • Sentry (Functional Software, Inc.) — crash and performance reports; data is ingested on servers located in the European Union.
  • Apple App Store / Google Play and RevenueCat — purchase and subscription management.
  • Google Ads — acquisition campaign measurement, only if you have consented to tracking.
  • Brevo — transactional emails sent to parents.

No data is ever sold. The only sharing for advertising purposes is the campaign measurement described in section 2, subject to your consent.

7. Data retention

Account data is kept for as long as the account is active. Deleting the account results in the anonymization of personal data. Crash reports are kept for approximately 90 days and usage statistics for a maximum of 14 months.

8. Security

Data is encrypted in transit (HTTPS), passwords are hashed and never stored in plain text, hosting is located within the European Union and access is restricted to authorized personnel.

9. Your rights

Under the GDPR, you have the rights of access, rectification, erasure, portability, objection and restriction of processing.

You can delete your account directly from the app (Settings → My profile → Delete my account) or by writing to contact@groowble.com. You may also lodge a complaint with a supervisory authority (such as the CNIL in France, or the Andmekaitse Inspektsioon in Estonia).

10. Cookies (website)

The groowble.com website only uses technical cookies required for its operation and anonymous audience statistics. You can configure your browser to refuse them.

11. Changes

This policy may be updated; the date at the top of the page prevails. In the event of a significant change, you will be informed in the app or by email.

12. Governing law

This policy is governed by Estonian law, without prejudice to the mandatory consumer protection provisions applicable in your country of residence.

Contact: contact@groowble.com — PIXELKODEKRAFTER OÜ, Sepapaja tn 6, Lasnamäe linnaosa, Tallinn, Harju maakond, 15551, Estonia.